An independent creative studio shaping brands + digital experiences, and building integrated AI systems around the teams behind them.
Information
Approach
We connect creative direction, digital design, and AI to help companies turn ideas into experiences. We build systems around the people doing the work, keeping human judgment at the heart of production.
Studio
Oddly Familiar is an independent studio working across digital experiences and AI-guided creative production. We partner with brands and in-house creative teams to shape what they make and how they make it.
Working Together
Health + Care
Healthtech and healthcare AI teams.
AI + Technology
Companies building new tools and digital products.
Consumer + Commerce
Growing brands ready for their next chapter.
We partner with founders and creative teams to shape what’s next—through compelling storytelling, distinctive design, and thoughtfully integrated AI.
Services
Identity
- Brand direction
- Visual identity
- Typography & colour
- Brand guidelines
- Packaging design
Digital
- Website design
- E-commerce experiences
- Landing pages
- Art direction
- Digital design systems
Campaigns
- Campaign concepts
- Social & ad creative
- Email design
- Launch assets
- Ongoing design support
AI Integrated Systems
- Brand voice & visual guidance for AI
- Reusable assets & design components
- Integrated creative production workflows
- Documentation, team training & handover
- Ongoing system support